Brief One - Task Two

Storytelling and engaging the viewer is important for editing as if you are story telling, you can example to the target audience what is happening step by step, without them getting confused, this allows the target audience be look at the film frame by frame and understands what the film is about. Engaging the viewer is also important as you need to be drawing in the audience to the film, otherwise they won't watch it. You also have to engage the viewer by making the film realistic and making it seem as if the audience is watching what is happening at the scene. This will also tell a story as it will seem like they are there and are able to explain what is happening.

Development of drama can be portray in may different ways, for example, in "The Good, The Bad, The Ugly". This allows you to see how the drama is developing by the speed of the edits, as soon as the edits start getting faster and shorter, you understand that there is a lot going to be going on in that scene.



Each genre has different types of editing, for example, fast and quick edits with short cuts relates more to a action or horror film, however, if you had long shots and slow pace edits, this could be in relation to a romantic or comedy genre. This is due to making the target audience feel at ease with the film, for example, if they are watching a romantic film, the director will want the target audience to feel engaged in a sense of relaxation and making sure that they understand the film. However, if you are watching a horror film, the director wants to keep the audience involved by making sure that they are kept on their toes and be able to keep up with the pace of the film.

Creating motivation is important when you are editing, as you need to make sure you know what the target audience like as you need to motivate them to either carry on watching the film or if you are making an advert, allows you to be able to sell your product.

Combining shots into sequences is when you put all shots together to make them run smoothly together.  After they have been singly edited, this allows the shots to be put together. The editing must be perfect so that the audience isn't aware of the different shots put together as it needs to run smoothly so that it looks like one big shot.

During different films, the speed of editing has to change depending on what is happening in certain scenes. If the film was a fast edited it will have a fast edit in a way to make the user feel like they are in an intense film. When watching a horror or action film, the shots will stay for about two to three seconds in which will engage the audiences minds in to the film which will help them keep on their toes. However, in a romantic movie, the shots will be longer and will last up to 10 seconds, this allows the mood to be relaxed.